Written By: Big C
Billie Eilish's third studio album, HIT ME HARD AND SOFT, marks the biggest album debut of her career, amassing over 500 million global streams and debuting at #1 in 14 countries. The album’s critical acclaim and commercial success showcase Eilish’s growth as an artist, surpassing the impressive milestones set by her previous work, including her groundbreaking 2019 album, WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?. This new release continues to highlight her unique blend of introspective lyrics and innovative soundscapes. Jon Pareles of The New York Times said:
Eilish is just 22 but she brings old fashioned melody and musicianship, and an exquisitely controlled voice to songs that feel personal and intimate, but also speak to a huge audience.
HIT ME HARD AND SOFT was written by Billie Eilish and her brother, FINNEAS, who also produced the album. The 10-track album has already made waves with its lead single, LUNCH, which has become the #1 most-added song on U.S. radio and the most-streamed song globally on Spotify, Apple Music, and iTunes. The music video for “LUNCH,” directed by Eilish herself, achieved the biggest debut for a solo song on YouTube this year. Additionally, Eilish’s social media following has surged by 23 million since the album announcement. This fall, Eilish will kick off her HIT ME HARD AND SOFT: THE TOUR, with dates across North American, Europe, and Australia. Be sure to watch the official music video for “LUNCH” below. Stream the album here and connect with Billie Eilish on FACEBOOK, X, INSTAGRAM, YOUTUBE, TIKTOK, and YOUTUBE.
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