Written By: Big C
Destroy Lonely released the metaphorical video for his latest track Luv 4 Ya, the lead single from his highly anticipated sophomore album set to drop this summer. Produced by Lil 88, along with henny and Evertime, "Luv 4 Ya" opens with a smooth, laid-back groove that evolves into a high-energy anthem, seamlessly blending themes of love and materialism with slick drums and hypnotic riffs. Directed by 91 Rules, the visually stunning video showcases the Atlanta native navigating an alternate reality, digging through a surreal void in search of an exit while the world schemes to trap him in limbo. This track marks a significant evolution in Lonely's artistry, showcasing his growth as both a storyteller and a musician. Reflecting on the video's unique narrative and his artistic progression, Destroy Lonely shares:
This video and song represent my journey, both in music and life. It's about overcoming obstacles and finding your way, no matter how surreal the path may seem.
"Luv 4 Ya" is a fresh departure from the gritty beats of Lonely's previous singles, highlighting his ability to experiment with different sounds and styles. His debut album, If Looks Could Kill, released in 2023, catapulted him to new heights, reaching No. 1 on Apple Music within 24 hours and securing nearly 10 million streams on Spotify. The success of the album solidified his place in the music industry, earning him spots on numerous Artist To Watch lists for 2023, including Rolling Stone, Complex, and Billboard. This year, he continues to make waves with collaborations like President with Southside and Ken Carson, and Potato Loaded with Quavo. Dive into Destroy Lonely's evolving sound watch the official video below. Follow now on Instagram, Twitter, TikTok, and YouTube.
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