Written By: Big C
Flowerovlove head is turning for all the lads. The emerging indie-pop sensation has just released her highly anticipated new single, BOYS, a track that perfectly captures the essence of youthful infatuation and the whirlwind of emotions it brings. The 19-year-old London artist, known for her sun-drenched melodies and introspective lyrics, once again showcases her talent with this glistening tune that is bound to become a summer anthem. "BOYS" is produced by Jonah Summerfield and Rob Milton, alongside flowerovlove herself, ensuring a polished and vibrant sound that resonates with her Gen-Z audience. "It's the kind of well-rounded artistry Gen-Z craves," raves Flaunt about flowerovlove's unique blend of music, nature, and fashion. Her lyrical exploration of attraction and indecision is both relatable and refreshingly honest. She sings:
I like the ones MIA / And the ones that wanna stay / the ones that wear my makeup / Get jealous of my shoes," encapsulating the playful yet complicated feelings that come with young love.
The music video for "BOYS" takes a whimsical and slightly surreal approach, depicting flowerovlove as a character whose boy-crazy tendencies land her in a whimsical institutional setting. Directed by Michelle Helena Janssen and produced by Tau Joshua Sawyerr, the video blurs the line between fantasy and reality, adding a visual layer to the song’s narrative. "Will she meet the boy of her dreams in this unlikely setting?" is the question that drives the story forward, keeping viewers engaged until the end.
Collaborators Jonah Summerfield and Rob Milton bring their signature touch to "BOYS," enhancing its dreamy, hypnotic feel. As flowerovlove gears up for a series of festival appearances, including a debut at Glastonbury and performances at Live At Leeds, Camp Bestival, Tramlines, and Kendal Calling, fans can look forward to experiencing her enchanting live performances. Watch the official video for "BOYS" below and get ready to fall in love with flowerovlove's latest offering here. Be sure to follow flowerovlove on Instagram, YouTube, Facebook, Twitter, and TikTok.
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