Written By: Big C
New Zealand’s rising star, Will Swinton, continues his streak of compelling releases with his latest single, Flames. With a gravelly voice echoing through folk, pop, and alt-country vibes, Swinton paints a vivid picture of heartbreak and lost love. The track blends his signature atmospheric sounds, creating a moody, haunting experience reminiscent of open skies and campfire nights in Auckland, Diving deep into his emotion, Swinton wants to set himself apart through heartfelt storytelling and powerful vocals. Reflecting on the lyrics, Swinton shares:
When you left, I kept the pain / Now I only feel alive inside the flame.
His ability to channel personal loss into raw, emotional performances has garnered him praise across the industry. POPCULTR described him as “creating a tidal surge of emotion and connection,” while The Honey Pop hailed his music as “raw and emotional." This single follows a series of successful singles, including Fall Apart and Can’t Let Go, which charted on the Hot 20 New Zealand Singles Chart. Swinton’s recent momentum includes his own self-directed music video and his upcoming stint as direct support for BabyJake’s Beautiful Blue Collar Boy Tour, which spans 25 US cities this fall. Be sure to catch him live and experience the powerful emotion behind “Flames.” Listen to the track below and keep up with him on Instagram, YouTube, and TikTok.
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